Speaker: Max Tarantik and Hanry Werner

Zero trust, AI-powered, next-gen: security products are marketed with terms that explain nothing to the board and convince no one in IT. The real problem is rarely the technology – it is the translation between technical teams, leadership and budget responsibility.

The consequences are expensive. Security initiatives get postponed because their value was never expressed in risk and euros. Investments are approved by people who cannot assess their effect. Since Germany's NIS2 implementation act came into force, management is personally liable – including for decisions based on slideware promises.

This session shows where security communication typically breaks down: unproven claims of effectiveness, unexplained acronyms, missing po ...