Promote your trade show appearance

Everything you need for successful communication around your trade fair participation

With our effective print and online marketing services, we put you and your trade fair stand in the spotlight at it-sa Expo&Congress!

➘To the marketing services for your appearance at it-sa Expo&Congress

We would be happy to create awareness for you as a provider in the it-sa 365 community at it-sa 365, the year-round industry platform for IT security. Expand your presence - to suit your individual needs - either with a fixed participation package or through targeted bookings of individual services.

➘ To the marketing services for it-sa-365 exhibition participants

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Effective marketing services | it-sa Expo&Congress

The following marketing services are included for you as an exhibitor:

Online profile including a company profile and two product/service profiles
More information about the online profile.
Link to the exhibitor‘s website and Social Media Channels
Entry in the exhibitor list on the website
Assignment to product groups (list of products)
Networking options on it-sa 365
Entry of company name and stand number in the online floor plans
Voucher codes (electronic admission voucher codes free of charge for your customers)
Invitation management and voucher monitoring in our TicketCenter
Social Media Assets and sample letters for visitor marketing in the Download Service area
Entry of the exhibitor in the digital exhibition guide and the interactive floor plan
Display of your press information in the Press Center and per upload online

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Exclusive marketing:

Tailor-made marketing at it-sa Expo&Congress

Our exclusive marketing gives your advertising campaign the individual touch - before, during and after your trade show appearance. We offer you effective advertising measures for all media: online, print and on-site. Put your company in the spotlight!

Use your budget effectively and choose exclusive marketing measures that suit you and your needs.

Online media
Online advertising is direct and up-to-date - and therefore a must for successful trade fair marketing. The Internet allows you to address your clientele in a cost-effective and diverse way.
Print media
Advertise your company in a prominent place: Our trade fair media are the right place for your print advertising.
On-site advertising

It's eye-catching: advertising on and near the exhibition grounds puts your company in the best light.

Book matching services directly in the Online ExhibitorShop

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Sponsoring packages

Become a sponsor of it-sa Expo 2024 now!

Take advantage of the it-sa Expo&Congress sponsorship packages to put yourself and your company in the spotlight of trade visitors.

Sponsorship packages can be booked on request. The event team reserves the right to allocate the packages.

Are you interested? Feel free to contact us!

Event Team it-sa

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Digital marketing services for it-sa 365

Slot in it-sa digital Preview Day

The Digital Preview Day is a full-day lecture programme at the industry platform it-sa 365 before it-sa Expo&Congress.
Stand out from the pool of exhibitors even before the trade fair date and generate leads and appointments for your sales team.
Choose the package that suits you best from two options.

Contribution to it-sa@home - the hybrid Expo channel

As an it-sa Expo exhibitor, you generate awareness among the (international) it-sa 365 community and promote your exchange.
In addition, you benefit from the year-round marketing of your freely selectable content via the it-sa channels and can also use the professional video production for your own purposes.
Choose from three options to find the one that suits you best.
Here you can find more information about the it-sa@home format.

Digital services in exclusive marketing

Marketing Boost: 1 position in the newsletter (ad or product launch or similar, including link to content on the platform) + 1 social media post (via Twitter or LinkedIn including link to content on the platform)
Online job offer: publication of your ad on the it-sa 365 digital platform and marketing of the job offer on all channels (homepage, press releases, visitor and exhibitor advertising)
You can book the services from the exclusive marketing via the Online ExhibitorShop.

All it-sa 365 packages and marketing services at a glance

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A few content ideas for your posts:

Save-the-date post for it-sa Expo&Congress 2025
Name your personal visitor codes and invite your customers
Name your stand and hall number
Introduce staff (text/video clip) who will be on site
Make appointments on site + online
Announce what your customers can expect at it-sa Expo&Congress 2025 (text, photos, videos, …)
Post a video clip with a personal invitation from the Managing Director/Marketing Director/etc.

Post behind-the-scenes content from your trade fair preparations (meetings, stand construction, preparation of documents, ...)
Post behind-the-scenes content from the journey to Nuremberg, during set up, ...

Post impressions during the exhibition

Thank all participants and point out that you can still be reached via your company profile on it-sa 365
Post impressions and summaries from it-sa
Share statements from staff, clients, partners, …

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1) Create an account and follow the official it-sa Expo&Congress channels on LinkedIn and Instagram. That way you will not miss any news!

2) Share or retweet our content on your channel(s) and/or comment on it.

3) Post news about your trade fair participation on your channels and/or your company’s channels regularly! Further down, you will find a few trade fair-storytelling-ideas for your posts.

4) Whenever you post something about it-sa, please tag our official page in your post! This will show us when you communicate something about it-sa and we can react to it.

5) Please always use our official hashtag in your posts #itsaexpo.

6) Use our social media assets to draw attention to your trade fair participation.

We look forward to many exciting contributions and insights into your trade fair preparations!