it-sa Expo&Congress | Marketing Services

Promote your trade show appearance

Everything for a successful communication

With our effective print and online marketing services, we put you and your trade fair stand in the spotlight at it-sa Expo&Congress!

➘To the marketing services for your appearance at it-sa Expo&Congress

We would be happy to create awareness for you as a provider in the it-sa 365 community at it-sa 365, the year-round industry platform for IT security. Expand your presence - to suit your individual needs - either with a fixed participation package or through targeted bookings of individual services. 

➘ To the marketing services for it-sa-365 exhibition participants

Effective marketing services | it-sa Expo&Congress

The following marketing services are included for you as an exhibitor:


Online Marketing:

  • Online profile including a company profile and two product/service profiles
    You can find more information here
  • Link to the exhibitor‘s website and Social Media Channels
  • Entry in the exhibitor list on the website 
  • Presentation of 5 products or services
  • Assignment to product groups (list of products)
  • Networking options on it-sa 365
  • Entry of company name and stand number in the online floor plans
  • Voucher codes (electronic admission voucher codes free of charge for your customers)
  • Invitation management and voucher monitoring in our TicketCenter
  • Social Media Assets
  • 1 Leadtracking APP


Black on white: print marketing

  • Entry of exhibitor‘s company name and stand number in the exhibitor list of the exhibition guide
    Please note: You can change your company name in your personal exhibitor area via SelfService up to 2 months before the event.
  • Entry in the hall plan of the exhibition guide with stand number
  • Display of your press information in the Press Center and per upload online 
it-sa Expo Marketing-Services

Exclusive marketing: Tailor-made marketing at it-sa Expo&Congress

Our exclusive marketing gives your advertising campaign the individual touch - before, during and after your trade show appearance. We offer you effective advertising measures for all media: online, print and on-site. Put your company in the spotlight!

Use your budget effectively and choose exclusive marketing measures that suit you and your needs.

  • Online media
  • Online advertising is direct and up-to-date - and therefore a must for successful trade fair marketing. The Internet allows you to address your clientele in a cost-effective and diverse way. 
  • Print media
  • Advertise your company in a prominent place: Our trade fair media are the right place for your print advertising.
  • On-site advertising

It's eye-catching: advertising on and near the exhibition grounds puts your company in the best light.

Sponsoring packages

Become a sponsor of it-sa Expo 2023 now!

Take advantage of the it-sa Expo&Congress sponsorship packages to put yourself and your company in the spotlight of trade visitors.

Sponsorship packages can be booked on request. The event team reserves the right to allocate the packages.

Are you interested? Feel free to contact us!

Digital marketing services for it-sa 365

Slot in it-sa digital Preview Day on 26 September 2023

  • The Digital Preview Day is a full-day lecture programme at the industry platform it-sa 365 before it-sa Expo&Congress.
  • Stand out from the pool of exhibitors even before the trade fair date and generate leads and appointments for your sales team.
  • Choose the package that suits you best from two options.

Contribution to it-sa@home - the hybrid Expo channel

  • As an it-sa Expo exhibitor, you generate awareness among the (international) it-sa 365 community and promote your exchange.
  • In addition, you benefit from the year-round marketing of your freely selectable content via the it-sa channels and can also use the professional video production for your own purposes.
  • Choose from three options to find the one that suits you best.
  • Click here for more information on the format.

Digital services in exclusive marketing

  • Marketing Boost: 1 position in the newsletter (ad or product launch or similar, including link to content on the platform) + 1 social media post (via Twitter or LinkedIn including link to content on the platform)
  • Online job offer: publication of your ad on the it-sa 365 digital platform and marketing of the job offer on all channels (homepage, press releases, visitor and exhibitor advertising)
  • You can book the services from the exclusive marketing via the Online ExhibitorShop.

LinkedIn and Twitter - This it how it works!

1) Create an account and follow the official it-sa Expo&Congress channels on LinkedIn and Twitter. That way you will not miss any news!

2) Share or retweet our content on your channel(s) and/or comment on it.

3) Post news about your trade fair participation on your channels and/or your company’s channels regularly! Further down, you will find a few trade fair-storytelling-ideas for your posts.

4) Whenever you post something about it-sa, please tag our official page in your post! This will show us when you communicate something about it-sa and we can react to it.

5) Please always use our official hashtag in your posts #itsaexpo.

6) Use our social media assets to draw attention to your trade fair participation.

7) You are welcome to download our (analogue) sample letter to use text modules from it in your social media posts (e.g. when you post your visitor codes and invite customers).

We look forward to many exciting contributions and insights into your trade fair preparations!

A few content ideas for your posts:

  • In the run-up to it-sa Expo&Congress 2023
    • Save-the-date post for it-sa Expo&Congress 2023
    • Name your personal visitor codes and invite your customers
    • Name your stand and hall number
    • Introduce staff (text/video clip) who will be on site
    • Make appointments on site + online
    • Announce what your customers can expect at it-sa Expo&Congress 2023 (text, photos, videos, …)
    • Post a video clip with a personal invitation from the Managing Director/Marketing Director/etc.
  • Right before the start of the fair
    • Post behind-the-scenes content from your trade fair preparations (meetings, stand construction, preparation of documents, ...)
    • Post behind-the-scenes content from the journey to Nuremberg, during set up, ...
  • During the exhibition
    • Post impressions during the exhibition
  • After the trade fair
    • Thank all participants and point out that you can still be reached via your company profile on it-sa 365
    • Post impressions and summaries from it-sa
    • Share statements from staff, clients, partners, …

We look forward to assisting you!

Christin Gmelch

Christin Gmelch

Sales it-sa Expo&Congress + it-sa 365

Booth booking it-sa Expo&Congress, digital participation it-sa 365, exclusive marketing & sponsoring +49 9 11 86 06-87 77
Verena Huber

Verena Huber

Digital Product Manager it-sa 365

Company support, action realization, feedback on the platform, topic requests, etc. T +49 9 11 86 06-86 64

Relevant topics

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Plan your stand

You are not yet sure how to plan your stand? We can help you to individually plan and design your stand at it-sa Expo&Congress.

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Download service

Use our Download Service to promote your trade fair presentation.

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Your personal exhibitor area

You want to register your stand space, manage your participation or book additional services? Then the exhibitor area is the right place for you!