it-sa Expo&Congress | Marketing Services

Promote your trade show appearance

Everything for a successful communication

With our effective print and online marketing services, we put you and your trade fair stand in the spotlight at it-sa Expo&Congress!

➘To the marketing services for your appearance at it-sa Expo&Congress

We would be happy to create awareness for you as a provider in the it-sa 365 community at it-sa 365, the year-round industry platform for IT security. Expand your presence - to suit your individual needs - either with a fixed participation package or through targeted bookings of individual services. 

➘ To the marketing services for it-sa-365 exhibition participants

it-sa Expo Marketing-Services

Marketing-Services | it-sa Expo&Congress

Online: We are happy to advise you about online marketing

  • E-Codes (electronic admission voucher codes for your customers)
  • Voucher monitoring
  • Online advertising banners
  • Social Media Assets

Black on white: print marketing

  • Entry in the exhibition guide
  • Your press releases displayed in the press centre
  • Provision of a sample letter for your visitor marketing

LinkedIn and Twitter - This it how it works!

1) Create an account and follow the official it-sa Expo&Congress channels on LinkedIn and Twitter. That way you will not miss any news!

2) Share or retweet our content on your channel(s) and/or comment on it.

3) Post news about your trade fair participation on your channels and/or your company’s channels regularly! Further down, you will find a few trade fair-storytelling-ideas for your posts.

4) Whenever you post something about it-sa, please tag our official page in your post! This will show us when you communicate something about it-sa and we can react to it.

5) Please always use our official hashtag in your posts #itsaexpo.

6) Use our social media assets to draw attention to your trade fair participation.

7) You are welcome to download our (analogue) sample letter to use text modules from it in your social media posts (e.g. when you post your visitor codes and invite customers).

We look forward to many exciting contributions and insights into your trade fair preparations!

A few content ideas for your posts:

  • In the run-up to it-sa Expo&Congress 2022
    • Save-the-date post for it-sa Expo&Congress 2022
    • Name your personal visitor codes and invite your customers
    • Name your stand and hall number
    • Introduce staff (text/video clip) who will be on site
    • Make appointments on site + online
    • Announce what your customers can expect at it-sa Expo&Congress 2022 (text, photos, videos, …)
    • Post a video clip with a personal invitation from the Managing Director/Marketing Director/etc.
  • Right before the start of the fair
    • Post behind-the-scenes content from your trade fair preparations (meetings, stand construction, preparation of documents, ...)
    • Post behind-the-scenes content from the journey to Nuremberg, during set up, ...
  • During the exhibition
    • Post impressions during the exhibition
  • After the trade fair
    • Thank all participants and point out that you can still be reached via your company profile on it-sa 365
    • Post impressions and summaries from it-sa
    • Share statements from staff, clients, partners, …

Exclusive marketing

Our exclusive marketing gives your advertising campaign the individual touch - before, during and after your trade show appearance. We offer you effective advertising measures for all media: online, print and on-site. Put your company in the spotlight!

In time for it-sa Expo&Congress, you can use the Online ExhibitorShop to book exclusive marketing services in your personal exhibitor area that suit you and your needs.

Sponsoring packages

Stand out from the competition and take advantage of the sponsoring packages at it-sa Expo&Congress!

Booking of the sponsoring packages is on request. The event team reserves the right to allocate the packages.

Marketing services for it-sa 365 providers

Promote your presence at it-sa 365, the digital dialog platform for the IT security industry. Book one of our participation packages and benefit from the included marketing services - or expand your existing package with individually bookable additional services. You can choose from the following advertising services:

Marketing Boost

  • 1 position in the newsletter (ad or product news presentation or similar, including linking to content on the platform)
  • 1 social media post (via Twitter or LinkedIn including linking to content on the platform)
  • Included in the Starter Interaction Package or can be added to the Company & Product Package as an individual additional service

Targeted Marketing Boost

  • In advance of your action, we will send a targeted invitation to registered users whose interests match the topic of your presentation.
  • Included in following packages: Extended Interaction PackagePremium Package

Website Banner

  • Your banners (Superbanner, Skyscraper, Fullsize or Halfsize) displayed on the area pages of the platform.
  • Can be booked as individual additional service to the Company & Product Package

We look forward to assisting you!

Christin Gmelch

Christin Gmelch

Sales it-sa Expo&Congress + it-sa 365

Booth booking it-sa Expo&Congress, digital participation it-sa 365, exclusive marketing & sponsoring +49 9 11 86 06-87 77
Verena Huber

Verena Huber

Digital Product Manager it-sa 365

Company support, action realization, feedback on the platform, topic requests, etc. T +49 9 11 86 06-86 64

Relevant topics

Plan your stand

You are not yet sure how to plan your stand? We can help you to individually plan and design your stand at it-sa Expo&Congress.

Download service

Use our Download Service to promote your trade fair presentation.

Your personal exhibitor area

You want to register your stand space and book additional services? Then the exhibitor area is the right place for you!